A simple guide to calculating digital marketing ROI. Learn the formula, what to track, and how to prove the value of your marketing investment.
A beginner’s guide to email marketing metrics. Learn how to track and understand open rates, click-through rates, and conversions to improve your campaigns.
A beginner’s guide to social media analytics. Learn how to measure success, track the right KPIs, and use data to improve your social media strategy.
A detailed, step-by-step guide on how to set up Google Analytics 4 (GA4). Learn how to create a property, install the tracking code, and configure key settings.
A beginner’s guide to data-driven marketing. Learn how to use data and analytics to make smarter marketing decisions and fuel sustainable business growth.
A beginner’s guide to marketing dashboards. Learn how to choose the right KPIs and use tools like Google Looker Studio to drive data-driven growth.
A beginner’s guide to marketing attribution models. Learn how to choose the right model to understand what drives conversions and maximize your marketing ROI.
A beginner’s guide to heatmap analysis. Learn how to use click maps, scroll maps, and move maps to understand user behavior and improve your website’s UX.
A beginner’s guide to Google Analytics 4 (GA4). Learn how to track what really matters with event-driven data, key reports, and conversion setup.