A simple guide to calculating digital marketing ROI. Learn the formula, what to track, and how to prove the value of your marketing investment.
A beginner’s guide to email marketing metrics. Learn how to track and understand open rates, click-through rates, and conversions to improve your campaigns.
A beginner’s guide to social media analytics. Learn how to measure success, track the right KPIs, and use data to improve your social media strategy.
A beginner’s guide to marketing dashboards. Learn how to choose the right KPIs and use tools like Google Looker Studio to drive data-driven growth.